Submitted by: Weihua
Chaozhou – China wedding dress tide of city states, the sea, in its south. , “A beautiful environment, outstanding people,” here is the world’s richest man Li Ka-shing, the world renowned scholar, Mr. Jao Tsung-I, the world-famous photographer Mr. Chen Fuli and other celebrities governor’s hometown, has been frequently attract modern people’s attention. Here is a myth and continue to create beautiful places. Today, the world’s most beautiful clothes – on display in the U.S. Seventh Avenue New York, high-end windows of the wedding dress came from here.
Twenties of the last century, where tidal create embroidered products in Panama, the London event was scared 4-yan; in 1982, where the tide embroidery factory produced the “Kowloon screen described as” the Guangdong embroidery masterpiece, and won the National Arts and Crafts Flowers bonus Cup Award. The wave began in the Tang Dynasty of China’s four big name embroidered embroidered embroidered Guangdong, a major one for a long time for its full balance of the composition, rich vibrant colors and clear textures, aesthetics magnificent win people’s favorite flavor, but with the time, the influx of embroidered products in the market space getting smaller and smaller road gets narrower, the market is limited to Southeast Asia, decorations, costumes and temple items. “Must find a new way out!” Chaozhou people have tried to explore, and finally realize the true meaning of: The influx of embroidery and clothing combined. It is undeniable that flows from traditional embroidery to the world’s largest wedding and evening dress production and export base in Chaozhou evening dress wedding industry, past and present achievements, not overnight, but through the tireless efforts of Chaozhou people several technological and industrial innovation, “baptism.” Chaozhou wedding evening dress, the traditional has been the influx of 1,000 years of history, technology and the most stylish hand-embroidered fashion elements together, Chaozhou a gradual shift from OEM toward the brand.
Eighty years from the last century, the Chaozhou people respected the traditional manual process aimed at the international fashion market, the influx of cleverly embroidered traditional crafts, Chaozhou historical and cultural heritage into the modern clothing fashion, it quickly will be the world’s top fashion industry thriving , and not just be satisfied with, “for others to do the wedding dress.” Chaozhou garment industry has gradually come to rely on good-bye to the past, processing, sample processing, business model, many-scale garment enterprises have set up their own design teams, enterprise creation, product design R & D center. In the past, corporate CEOs to the United States to a foreign designer clothing; But now, corporate CEOs flew to the United States with their own designers, but it is busy wedding dress to the U.S. distributors to promote new design. 1993 to 1997, the name of the bead evening dress reelection Sweden China International Fashion Fair “five consecutive years,” Gold; year after year, the United States of America Wedding annual appraisal of its composite index of the top three are the product of Chaozhou. 2
In January 2004, China Textile Industry Association, China National Garment Association officially “Chinese wedding dress evening dress city,” the title granted to Chaozhou. Chaozhou evening dress wedding present more than 500 enterprises, many enterprises have successively into the scale of the international apparel market and gain a firm foothold in the brand competition, such as the name of Swiss Group has become the world’s high-level evening wear, wedding dresses and accessories the largest The manufacturers, one of 20% of its foreign trade products are sold based on their own brand names. 2001 in the “Night of Chaozhou evening dress wedding,” a large clothes cultural theme party, 230 (sets) with different features of the wedding dress debut, this is only an annual output of Chaozhou evening dress wedding nearly 20 million (sets) in miniature. Chaozhou is the world’s largest production and export base of wedding dress is one of more than 40 billion yuan annual output value of the export volume of more than 300 million U.S. dollars, 80% of the products are exported to Europe and the United States more than 20 countries and regions. Year after year, the nation’s wedding in the United States the annual appraisal, consolidated index of the top three are from Chaozhou products; in the enjoyment of “the world’s high fashion showcase,” said the New York Seventh Avenue and Fifth Avenue stores wedding evening dress, the Chaozhou wedding dress much the Western mainstream of the community of all ages.
FAMORY experience – one where the success of state-owned enterprises to the international big-name model in Chaozhou travel period, you may hear a true story of the legend are often locals: a living in the United States for several decades Chaozhou Chinese, for the preparations for a dowry when his daughter, in 2000 U.S. dollars to spend huge sums of money to buy a beautiful wedding, but after a few years to know that this wedding would come from in their own home – Chaozhou. The production company this wedding is the “name of Switzerland.” In the annual wedding dress, evening dress off before a new round of popular upsurge. Europe and the United States a regional customer’s eyes are invariably the name of Chaozhou in Guangdong to invest in Swiss companies. When the name of Sweden’s wedding and evening dress designs and products in Europe and the United States the major fashion centers published by big merchants out when this year’s wedding and evening dress trends will be born. Just 20 years, were Switzerland from a small, loss-making state-owned tidal embroidery factory to export nearly one million sets of wedding dress, has become an international wedding evening dress an important base for production and design, trendy center, became the wedding night the whole world dress industry NO.1.
In Chaozhou, it is hoped that through innovation, can usher in yet another leap forward in Chaozhou clothing. Chaozhou embroidery, clothing has a long history, but the real achievement of “quality” of the leap was after 1979. This year, the influx of embroidery factory (the name Swiss predecessor) has signed with Hong Kong Man’s first case of Chaozhou City, contract processing of bead-shirt. Since then, the tide has created a bead embroidery factory shirt third-generation products “silk chiffon beaded T-shirt” and that the tide embroidered traditional technology and foreign popular fashionable style combines with new varieties, and soon attracted the U.S. Seventh Avenue, New York Canadian orders zenith boss to come and lead the new trend of fashion industry Chaozhou. FAMORY (FAMORY), take Italian well-known and timeless, as the corporate intangible assets, it is both the name has already been accomplished general Swedish clothing is damp from the shackles of embroidered and social awareness of the limitations, but also the credibility of corporate culture and strength to ensure . However, there are still a lot of people at that time changed its name can not understand, after all, Chaozhou wedding and evening dress is a result of “The tide is embroidered” into the sky, “The tide is embroidered” as an old embroidered kinds of cultural connotations than “FAMORY” much more … … But the fact to convince people, “one Swiss” changing the name is almost entirely prior to processing, and now is reversed.
In the “name of Switzerland,”‘s exports, 20% of the “name of Switzerland” brand to sell to go. And just a few years later changed its name to reach annual sales of 2.5 billion. This is a few years ago, the influx of people are afraid to imagine embroidery. The key success FAMORY from three aspects: First, to increase the design strength. At the same time, so that they design their own marketing, their own market development, with the latest models to guide the market and push the brand into the customer, the designers pushed to the customers through a variety of professional exhibitions, fashion shows, so that FAMORY a wedding dress and evening filled with luxury brand. Meanwhile, the name Swiss pay more attention to high-grade, high-quality, high-quality to establish their own brands, with increased market share to ensure their own brands.
For example: the title, “one Swiss Cup”, focused around the fashion industry elite at home and abroad and the Xinhua News Agency, CCTV, etc. more than 30 news media journalists for the first time nearly 100 international evening dress, wedding dresses designed Grand Prix was held in 2001 in Chaozhou , while Guangdong FAMORY (Group) Co., Ltd. to host this competition. In short, in order to adapt to the current international market, the small quantity and variety of needs, to keep abreast of the ever-changing pace of the international fashion industry, Chaozhou garment moves forward and build brand-name products.
According to incomplete statistics, nearly 10 years, the city’s garment industry accumulatively invested 359 million yuan fund new product development, these new products, new varieties, many international and domestic markets and well-known brands, such as “FAMORY” wedding dress, evening dress in the United States Seventh Avenue and Fifth Avenue, sales professionals are equipped with special exhibition window, and many European countries, the trade sector will be China FAMORY “FAMORY” As a large garment production and export high-level Introduction to the wholesalers, apparel products in Guangdong Province, the only Western mainstream society recognized brand. FAMORY Group “brand name Swiss” export dresses, women casual suit by the State General Administration of Quality Supervision, Inspection and Quarantine recognized as “National Inspection-free Product”: the name Swiss Group, Gold Group, the fashion tide was brand-name products in Guangdong Province the title: “Name Rui” and other trade mark was awarded “Guangdong famous brand.” Name Rui, Jin Chao, Wei S, Chong-rong, clear the, tramp, Angel … … a wedding dress of a popular brand has born. Product structure of enterprises from the traditional embroidery, cotton, wool sweater, to bead-shirt, again high fashion, wedding dress diversified direction.
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